Fall is finally here and it’s time to take a look at what everyone should be pinning. Instead of sharing monthly Pinterest tips and trends, we’re going to start sharing seasonal tips and trends. We’re also including important keywords that you need to use in your pin and board descriptions to get your pins seen on Pinterest along with a handful of extremely important tips that will help your business this season on Pinterest.
This post is full of information so sit back with your pumpkin spice latte and read how Pinterest can help your blog, business, and brand grow over the next few months.
What Should You Be Pinning for Fall?
First, let’s focus on the trending fall keywords. Of course, the first word that comes to mind when we think of fall is pumpkin so it’s time to start pinning all your pumpkin posts. Football, comfort food, sweater weather, and Halloween are also popular right now.
We are in fall and holiday pin time. With the holidays (Halloween, Thanksgiving, Christmas and more) approaching, it’s time to take advantage of this busy time on Pinterest.
All Things Pumpkin
Everyone is obsessed with everything pumpkin right now. Start pinning all your pumpkin recipes including sweet and savory. This also includes pumpkin crafts, family trips to the pumpkin patch and
When it comes to fall recipes, the most popular trends on Pinterest include apples, apple cider, caramel, candy corn and, of course, pumpkin. Now’s the perfect time to share school lunch ideas, make-ahead recipes, easy dinners, and on-the-go snacks. People also want recipes they can make in their slow cooker, air fryer, and Instant Pot. And, Keto, gluten Free, vegan, low carb, and Whole30 are still very popular right now.
Halloween is almost as popular as Christmas on Pinterest so get those Halloween pins out NOW! People want to see your DIY Halloween costumes, spooktacular treats, and scary crafts projects.
Fall Decor and Crafts
People love decorating their homes for fall. They want new fall wreaths, tablescapes, decorations for their mantel and front porch.
It’s the perfect time of year to get outside and enjoy the cooler weather. People are camping, biking, and traveling to see the fall foliage.
It might seem a little too early to even think about Thanksgiving but now is the time to start sharing your Thanksgiving content. If you start sharing it now, it will pick up momentum on Pinterest and gain the views you want to see in November.
We all know after Thanksgiving comes Christmas and you’ll be surprised to see that people love seeing Christmas pins all year long. I think it’s safe to say that it’s never too soon so start pinning Christmas pins. Start sharig all your Christmas recipes, DIY decor, ornaments, crafts, etc.
Football and Tailgating
Football season has begun and it’s time to reach all the football fans on Pinterest. People are looking for easy appetizers, snacks, drinks, and more that are perfect for football parties and tailgaiting.
Everyone is starting to schedule their holiday photos. This is also a good time to share family photo outfit ideas, tutorials and ideas.
Fashion is always popular on Pinterest. Boots, sweaters, cardigans, scarves, and jewelry are very popular during fall. Don’t forget to include fall hairstyles and beauty when pinning fall content. As we transition into the cooler months, people are looking for new looks and styles to carry them into the winter.
More Pinterest Trends and Keywords:
Home and Family
- Anything school
- Birthday parties
- Home remodel
- Design and decor
- Gift Ideas
- Best locations
- Planning for the holiday spend
- General saving tips
Fall Gardening and Homesteading
- Fall harvest
- Fall and winter lawn/garden prep
- Canning ideas
- Leaf pickup ideas
Health, Wellness and Beauty
- Workout motivation
- Exercise tips
- Skin health
Fall Pinterest Tips
Remember – Pinterest is a search engine so I encourage you to get on Pinterest as a user and see the seasonal pins that are trending. This will also help you see keywords that are currently popular.
Create New Pinnable Images
This is the perfect time to create new images for your fall content. I recommend starting with your most popular fall blog posts. Use Google Analytics to see which of your fall posts are trending. Then create new images for those blog posts and start pinning them to all your fall Pinterest boards. Need help creating pinnable images? Check out this post on how to create pinnable images.
Fall Pinterest Boards
This is also a great time to create new fall Pinterest boards and niche down if you need to. For example, if you have a board for cupcakes, create a Fall Cupcakes board. If you have a fashion board, create a Fall Fashion board or Sweater Pinterest board. Make sure to use keywords in your board description.
Pinterest wants to see consistent activity in your account. Make sure that you have new pins and new posts on your website each week. This could mean creating entirely new content or it could mean a refresh of old content, along with new pins to support it. Also, make sure that you are spending time each day to live pin. I suggest 5min to search for quality content that you like and saving it to your boards.
Strong Content and Descriptions
It is important to have strong content and descriptions throughout your Pinterest account. This includes having quality descriptions on each of your personal boards, well coordinated and thought out personal boards, and strong pin descriptions. Let’s go into a little more detail:
- Personal Boards – I suggest a minimum of 25 personal boards we can use to pin to. These should be tied to the content that you are creating and they should be as “evergreen” as possible – meaning we can post content to them all year long. Also, have board description with keywords to match your audience and fresh content to stay relevant.
- Pins – write content that will resonate with your audience. Whether you use a plugin, alt text, or write the content from scratch, it is important to be purposeful here. Use hashtags for the main theme of your pins to make them more searchable.
Update Fall Posts
It’s also the perfect time to update older fall posts. Update photos, add links to related blog posts, optimize for search engines, update affiliate links and check grammar. Check out this post for more help on updating older blog posts.
Remember, I’m here to help you grow your Pinterest account! I want to help you be effective with your Pinterest marketing plan. Spend a few hours each month creating your Pinterest game plan using these helpful tips and trends. Please contact me if you have any questions or if you are interested in working together.